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Department of Business Administration

The Department of Business Administration aims to cooperate with the development of the industrial environment and spread the management ideas, philosophy, theories, procedures, methods, and tools related to business management. Furthermore, the department aims to enrich and strengthen business operation and develop competent enterprise management talents. We aim to make the department the center and partner of talent cultivation in the industry and the business community.

●  The teaching idea of the department is to train managerial talents with professional management ability, social care, and humanistic qualities.
●  In curriculum planning, the department introduces six management courses to build a complete enterprise management intelligence for students, namely, Production, Marketing, Human Resources, R&D, Finance, and Information.
●  Teaching methods, such as practical case and thematic studies, are used to cultivate students’ ability to think independently, formulate comprehensive and decision analysis, as well as exhibit problem solving and expression.
●  Through classroom teaching, discussion, practice, training, simulation, and other techniques, students effectively acquire management knowledge and enterprise operation practice. Meanwhile, theory and practice are closely integrated through the industry-university cooperative research projects.
●  Personnel from academic and business circles are invited to deliver lectures. The department holds out-school visits and offers industrial internships. It also encourages students to participate in competitions in and out of the school to broaden their horizons.


企業管理系(Department of Business Administration)

張淑貞 Shu-Chen Chang

教授兼系主任 Professor, Chair

國立中興大學應用經濟學博士 Ph.D., Applied Economics, National Chung Hsing University, Taiwan


Expertise: Industrial Structure Economy, Market Behavior and Performance, Foreign Investment, Energy Economy, Multivariate Analysis


鄧誠中 Tseng-Chung Tang

教授 Professor

美國州立南達大學人群關係博士 Ph.D., South Dakota State University, USA


Expertise: Project Management, Compensation and Performance Management, Human Resource Management, Consumer Behavior, Corporate Governance, Marketing Research


劉正達 Cheng-Dar Liou

教授 Professor

國立中興大學博士 Ph.D., National Chung Hsing University, Taiwan


Expertise: Calculus, Management Mathematics, Statistics, Production and Operations Management


廖彩伶 Tsai-Ling Liao

教授 Professor

國立中央大學企業管理學系博士 Ph.D., Business Administration, National Central University, Taiwan


Expertise: Accounting, Earnings Management, Corporate Finance, Behavioral Finance


梁直青 Chih-Chin Liang

教授 Professor

國立中央大學企業管理學系博士 Ph.D., Business Administration, National Central University, Taiwan


Expertise: Service Science, Network Management, Network Marketing, Information Management


呂麒麟 Chi-Lin Lu

副教授 Associate Professor

國立中山大學企業管理學系博士 Ph.D., Business Management, National Sun Yat-sen University, Taiwan


Expertise: Corporate Governance, Behavioral Finance, Information Economics


鄭錳新 Man-Shin Cheng

副教授 Associate Professor

國立政治大學企業管理學系博士 Ph.D., Business Administration, National Chengchi University, Taiwan


Expertise: Network Marketing, Marketing Management, Service Management, Consumer Behavior


徐怡 Yi Hsu

副教授 Associate Professor

國立交通大學經營管理研究所博士 Ph.D., Business and Management, National Chiao-Tung University, Taiwan


Expertise: Marketing Management, Consumer Behavior, Service Industry Management, Marketing Research, Statistical Data Analysis, Innovation Management


劉慶湘 Ching-Hsiang Liu

助理教授 Assistant Professor

美國愛達荷大學人力資源發展博士 Ph.D., University of Idaho, USA


Expertise: Organizational Behavior, Human Resource Management, International Business Management, International Human Resource Management


吳俊儀 Chun-I Wu

專技助理教授 Assistant Professor

國立成功大學工業與資訊管理學系博士 Ph.D., Industrial and Information Management, National Cheng Kung University, Taiwan


Expertise: Knowledge Management, Supply Chain Management, Service Industry Management, Enterprise Research Methods, Business Case Studies


陳鈺淳 Yu-Chun Chen

助理教授 Assistant Professor

國立清華大學科技管理研究所博士 Ph.D., Technology Management, National Tsing-Hua University, Taiwan


Expertise: Technology Management, Strategic Management, Entrepreneurial Management