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Department of Business Administration

The Department of Business Administration aims to cooperate with the development of the industrial environment and spread the management ideas, philosophy, theories, procedures, methods, and tools related to business management. Furthermore, the department aims to enrich and strengthen business operation and develop competent enterprise management talents. We aim to make the department the center and partner of talent cultivation in the industry and the business community.

●  The teaching idea of the department is to train managerial talents with professional management ability, social care, and humanistic qualities.
 
●  In curriculum planning, the department introduces six management courses to build a complete enterprise management intelligence for students, namely, Production, Marketing, Human Resources, R&D, Finance, and Information.
 
●  Teaching methods, such as practical case and thematic studies, are used to cultivate students’ ability to think independently, formulate comprehensive and decision analysis, as well as exhibit problem solving and expression.
 
●  Through classroom teaching, discussion, practice, training, simulation, and other techniques, students effectively acquire management knowledge and enterprise operation practice. Meanwhile, theory and practice are closely integrated through the industry-university cooperative research projects.
 
●  Personnel from academic and business circles are invited to deliver lectures. The department holds out-school visits and offers industrial internships. It also encourages students to participate in competitions in and out of the school to broaden their horizons.

 

企業管理系(Department of Business Administration)

蔡璞 Pwu Tsai

教授兼企業管理系主任 Professor, Chair

國立清華大學博士 Ph.D., National Tsing-Hua University, Taiwan

專長:智慧財產權、科技管理、創意設計思考、創業管理

Expertise: Intellectual Property Rights, Technology Management, Creative Design Thinking, Entrepreneurial Management

 

鄧誠中 Tseng-Chung Tang

教授 Professor

美國州立南達大學人群關係博士 Ph.D., South Dakota State University, USA

專長:專案管理、薪酬與績效管理、人力資源管理、消費行為、公司治理、行銷研究

Expertise: Project Management, Compensation and Performance Management, Human Resource Management, Consumer Behavior, Corporate Governance, Marketing Research

 

劉正達 Cheng-Dar Liou

教授 Professor

國立中興大學博士 Ph.D., National Chung Hsing University, Taiwan

專長:微積分、管理數學、統計學、生產與作業管理

Expertise: Calculus, Management Mathematics, Statistics, Production and Operations Management

 

張淑貞 Shu-Chen Chang

教授 Professor

國立中興大學應用經濟學博士 Ph.D., Applied Economics, National Chung Hsing University, Taiwan

專長:產業結構經濟、市場行為與績效、對外投資、能源經濟、多變量分析

Expertise: Industrial Structure Economy, Market Behavior and Performance, Foreign Investment, Energy Economy, Multivariate Analysis

 

廖彩伶 Tsai-Ling Liao

教授 Professor

國立中央大學企業管理學系博士 Ph.D., Business Administration, National Central University, Taiwan

專長:會計學、盈餘管理、公司理財、行為財務

Expertise: Accounting, Earnings Management, Corporate Finance, Behavioral Finance

 

呂麒麟 Chi-Lin Lu

副教授 Associate Professor

國立中山大學企業管理學系博士 Ph.D., Business Management, National Sun Yat-sen University, Taiwan

專長:公司治理、行為財務、資訊經濟學

Expertise: Corporate Governance, Behavioral Finance, Information Economics

 

鄭錳新 Man-Shin Cheng

副教授 Associate Professor

國立政治大學企業管理學系博士 Ph.D., Business Administration, National Chengchi University, Taiwan

專長:網路行銷、行銷管理、服務業管理、消費者行為

Expertise: Network Marketing, Marketing Management, Service Management, Consumer Behavior

 

徐怡 Yi Hsu

副教授 Associate Professor

國立交通大學經營管理研究所博士 Ph.D., Business and Management, National Chiao-Tung University, Taiwan

專長:行銷管理、消費者行為、服務業管理、行銷研究、統計資料分析、創新管理

Expertise: Marketing Management, Consumer Behavior, Service Industry Management, Marketing Research, Statistical Data Analysis, Innovation Management

 

梁直青 Chih-Chin Liang

副教授 Associate Professor

國立中央大學企業管理學系博士 Ph.D., Business Administration, National Central University, Taiwan

專長:服務科學、網路管理、網路行銷、資訊管理

Expertise: Service Science, Network Management, Network Marketing, Information Management

 

劉慶湘 Ching-Hsiang Liu

助理教授 Assistant Professor

美國愛達荷大學人力資源發展博士 Ph.D., University of Idaho, USA

專長:組識行為、人力資源管理、國際企業管理、國際人力資源管理

Expertise: Organizational Behavior, Human Resource Management, International Business Management, International Human Resource Management

 

吳俊儀 Chun-I Wu

專技助理教授 Assistant Professor

國立成功大學工業與資訊管理學系博士 Ph.D., Industrial and Information Management, National Cheng Kung University, Taiwan

專長:知識管理、供應鏈管理、服務業管理、企業研究方法、企業經營個案研究

Expertise: Knowledge Management, Supply Chain Management, Service Industry Management, Enterprise Research Methods, Business Case Studies

 

陳鈺淳 Yu-Chun Chen

助理教授 Assistant Professor

國立清華大學科技管理研究所博士 Ph.D., Technology Management, National Tsing-Hua University, Taiwan

專長:科技管理、策略管理、創業管理

Expertise: Technology Management, Strategic Management, Entrepreneurial Management